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The Save Juno Beach campaign is citizen-driven - run by friends and proud supporters of the Juno Beach Centre in Normandy. Any donations go directly to the Juno Beach Centre Association (JBCA). It is a Canadian non-profit charitable corporation which owns and operates the Juno Beach Centre in Normandy. It’s purpose is: to provide a tangible and fitting memorial to Canada’s participation in the Second World War; to remember and commemorate the sacrifices made by all Canadians who were part of the Allied victory in all theatres of war and at home and; educate adults and children of today and future generations about the role of Canada in preserving the freedoms we are privileged to enjoy today.